The economic
success of manufacturing
firms depends on
their ability to
identify the needs
of customers and
to quickly create
products that meet
these needs and
can be produced
at low cost. Achieving
these goals is
not solely a marketing
problem, nor is
it solely a design
problem or a manufacturing
problem. The design
function plays
the lead role in
defining the physical
form of the product
to best meet customer
needs. |